Market Share
- Editorial Team | WIAN
- Apr 23
- 1 min read
Updated: May 3
/ ˈmɑː.kɪt ʃeə(r) / terminology /
RE: BUSINESS, COMPETITION, ECONOMICS, INDUSTRY, STRATEGY
Market share refers to the percentage of total sales in a specific industry or market that is earned by a particular company or product. It shows how dominant or competitive a business is compared to its rivals and is usually measured over a set period of time.
For example, if a mobile phone brand makes 1 in every 5 phones sold in a country, it has a 20% market share in that market. Companies often try to grow their market share by improving their products, cutting prices, or expanding into new regions.
Think of the market like a pie—market share is the slice a company gets. The bigger the slice, the more influence and revenue the company has. Understanding market share helps explain who’s leading in an industry and how businesses compete for customers.
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