Job Title: Digital Marketing Lead
Organisation: National Deaf Children’s Society (NDCS)
Location: London, UK
Closing Date: 7 December 2020
Salary: Starting from £33,811 per annum
Contract Type: Fixed Term
Working Pattern: Full Time
Sponsors international candidates? Not Stated,
Passionate about marketing? The National Deaf Children’s Society is looking for someone to lead the digital marketing for our Deaf Works Everywhere campaign, in order to get more deaf young people into jobs which inspire them.
Working in the Communications team, the Digital Marketing Lead will be responsible for creating engaging, accessible content and seamless multi-channel user journeys on our Deaf Works Everywhere social channels and campaign pages. They’ll also work collaboratively with a range of passionate and committed staff across the charity. Are you this special person?
We’re looking for someone who is great at developing marketing strategies and has experience of accessible multimedia content, email marketing and social media management. This is a great opportunity to put your skills to work and help deliver our vision of a world without barriers for every deaf child.
The main purpose of the job is to lead the digital marketing for the Deaf Works Everywhere campaign, in order to get more deaf young people into jobs which inspire them. The post holder will be responsible for creating engaging,accessible content and seamless multi-channel user journeys, on our Deaf Works Everywhere social channels and campaign pages on ndcs.org.uk.
Role and Responsibilities
Create and deliver a compelling marketing strategy including paid activity to achieve campaign objectives.
Lead the development of accessible multimedia content across Deaf Works Everywhere social media channels and web pages. This includes creating or commissioning new content in line with brand guidelines, and managing a content calendar.
Lead all email marketing for the campaign, including drafting, scheduling and tracking all emails in Pure360 to a range of audiences.
Collaborate with teammates and staff across the organisation to develop user profiles,content and effective user journeys.
Manage reputational risk on campaign social channels. This includes monitoring interactions and content to ensure it reflects deaf, disability and diversity awareness, our informed choice policy and Fundraising Regulator best practice.
Monitor, measure and evaluate all digital marketing activity, sharing lessons with the team and the wider organisation. Provide regular reports as and when requested to the steering group, line manager and senior management.
Work with the charity’s social media out of hours monitoring agency to ensure they are on-message and able to respond on campaign questions.
Abide by and promote the National Deaf Children’s Society’s policy of informed choice, its vision and values and equal opportunities statement.
Take responsibility for promoting and safeguarding the welfare of children and young people.
Experience, Skills and Qualifications
Educated to degree standard or equivalent level of experience.
Extensive experience of devising and implementing successful multi-channel marketing plans aligned to organisational objectives.
Strong experience of working with a variety of digital tools and approaches, including email marketing, social media, video production and working with content management systems.
Substantial experience of creating or commissioning accessible web content and video and photo content for social channels and familiarity with relevant tools and programmes from the Adobe suite.
Excellent understanding of accessibility and practical knowledge about how to make content accessible.
Extensive experience of managing an organisation’s social media channels, including community management on all major channels such as YouTube, Facebook, Twitter and Instagram.
Solid experience of managing reputational risk and effective crisis management on digital channels.
Extensive experience of monitoring and measuring tools such as Google Analytics, Sprout Social and Facebook for Business, and collating this into regular reports for senior staff and trustees.
Strong project management skills including the proven ability to manage multiple priorities to agreed deadlines.
Excellent written skills, including the ability to adapt your content for different audiences and channels and copy edit other people’s work.
Voluntary sector experience ideally within organisations focused on children, families and / or disability.
Knowledge of issues around deafness including sign language skills and deaf awareness or the willingness to learn.
Skills in the use of Adobe Premiere and After Effects.
Confident in using Customer Relationship Management databases with a good overall understanding of the applications of such systems.
Apply and view the full job posting here.
More about NDCS here. Please be sure to indicate that you saw this position via WIAN.